A child who wants to ask for toys each parent with a whining way. Because the child to see products featuring cartoon characters that kids love, like Dora the Explorer or the daughter of Snow on a product that is not necessarily good for health. The survey results, Dina Borzekowski and Holly Henry of Johns Hopkins University, reported in the Journal of Children and Media released by medpagetoday, told his mother to find “a child’s familiarity with the characters on TV whining in place relating to the level of shopping,” he said.
Borzekowski in a statement, “to address obesity and the necessary restrictions on the amount of food or beverage advertisements shown on television and other media. So that could reduce the disruption to children’s products is unhealthy.” The Company spent approximately U.S. $ 10 billion for the marketing of food and drink per child per year, especially products such as candy and snacks. Research addressing the marketing is effective advertising, advertising brief duration of 10 to 30 seconds can affect the choices and preferences of the audience.
In a few studies have examined how ‘factor Whining’ role in product purchase. Trends in factors that whining in bombardment with marketing messages to ask buy the advertised product. Because maternal nutrition to function as gatekeepers in the home, the researchers interviewed 64 mothers of children 3-5 years. Results from the mother reported the saddest access at home such as number, TVs, computers, DVD players, video games, cable, internet access and the amount of time children watch TV. Researchers noted the respondents were highly educated mothers and have a household income level.
Child’s familiarity with popular media characters using 20 grains of questions and whining broken down into three categories:
- Whining children: By asking for the product several times with foot stomping.
- Whining to test the limits: By putting the product into the basket even though the child’s mother but not to prohibit a tantrum.
- Whining manipulative: By praising the mother and admitted in love with that age can be explained by changes in the mental development of children.
Overall average of respondent’s house has two TVs, two computers and children menghabskan about 39 minutes a day in front of electronic screens. Researchers found the score especially whining manipulative mother and said that the packaging design, media and advertising character is the main attractive force a child to whine. One mother said her daughter wanted to buy products with the characters he knew from his favorite video and said, “I need that!” he said.
During the interviews, the researchers said the 10 strategies generally appear to face the nagging, namely:
- Surrender
- Shouting
- ignoring the child
- Disruptive children
- Being a parent is calm and consistent
- avoiding places or products that may encourage whining
- Limiting see the ads
- Negotiating with children
- Giving alternative products
- Explaining why children can not possess the product
Most of the mothers surveyed said, by giving up is the worst way of dealing with whining children and explain the decision to buy as well as the concept of advertising is the best strategy. It may be necessary to limit the amount of food and beverage advertisements shown on TV or characters to promote healthy products like fruits and vegetables is a good idea.
